The tools and means involved in the approach
Targeting and consumption
- Identification of needs and behaviours.
- Identification of socio-economic influencing factors.
- Determination of technical aspects of the product (nutritional value, texture, taste) and its environment (packaging, documentation, etc.).
- Determination of the communication and promotion strategy for the products, on the basis of the target and behaviour-linked risks.
- Distribution of prevention products sold directly to low-income populations, adapting the principles of social marketing.
Price accessibility
- Adaptation of the product on the basis of families’ purchasing power (cost/efficacy)
- Search for product subsidy levers
Availability
