The tools and means involved in the approach

Targeting and consumption

  • Identification of needs and behaviours.
  • Identification of socio-economic influencing factors.
  • Determination of technical aspects of the product (nutritional value, texture, taste) and its environment (packaging, documentation, etc.).
  • Determination of the communication and promotion strategy for the products, on the basis of the target and behaviour-linked risks.
  • Distribution of prevention products sold directly to low-income populations, adapting the principles of social marketing.

Price accessibility

  • Adaptation of the product on the basis of families’ purchasing power (cost/efficacy)
  • Search for product subsidy levers


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Operational and logistics performance

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