Nutriset provides 60 tons of nutritional solutions for Somalia as part of the appeal launched by social media celebrity Jérôme Jarre

MALAUNAY (NORMANDY), 27 MARCH 2017

Malaunay (Normandy) - On March 15th, the USA-based social media celebrity Jérôme Jarre (Vine, Snapchat), launched a crowdfunding campaign called "Love Army For Somalia" to help victims of famine in Somalia.

 This unprecedented appeal to the generosity of Internet users has met an unprecedented success with, to date, 2.5 million dollars raised from anonymous or famous donors. In addition, Turkish Airlines, which serves Mogadishu, has made available a 60-tonne cargo flight to carry the cargo. Humanitarian aid to be distributed locally by the NGO American Refugee Committee.

 Edesia, an American nonprofit dedicated to combat malnutrition, joined forces with the operation. A partner of Nutriset as part of the PlumpyField® network, Edesia produces ready-to-use foods that were developed by Nutriset and that are recognized and used by UNICEF, WFP and major humanitarian NGOs for the treatment and prevention of malnutrition worldwide.

 "Love Army For Somalia" has ordered 60 tons of products from Edesia (13 MT of Plumpy'Doz™, 45 MT of Plumpy'Sup™ and 1.4 MT of Plumpy'Mum™). These nutritional solutions will be channeled from the Nutriset Group headquarters in France to Mogadishu via Istanbul on 30 March 2017.

 Since 1986, Nutriset has specialized in the research, production and provision of nutritional solutions used by humanitarian actors and governments worldwide. Its products are used to assist vulnerable populations in the prevention and treatment of malnutrition. Nearly 40 million people have benefited from Nutriset products since 2005. To increase its impact, Nutriset has initiated Plumpyfield®, a network of agro-industrial entrepreneurs who share the same mandate to contribute to nutritional autonomy for all. These producers are present in several African countries (Burkina Faso, Ethiopia, Niger, Madagascar, Sudan), Haiti and India. Edesia is a member of Plumpyfield® since 2010.

 The "Love Army For Somalia" campaign illustrates an unprecedented situation in terms of emergency food aid needs. As United Nations experts remind us, 1.4 million children are at risk of death and more than 20 million people are threatened by famines that devastate Northern Nigeria, Southern Sudan, Somalia and Yemen. More broadly, in 2017, humanitarian needs are unprecedented, with 70 million people threatened in 45 countries (40% more than in 2015).

 

Contacts for Groupe Nutriset :

Bertrand Guillemot, Nutriset, +33 (0)7 62 65 75 82, bguillemot@nutriset.fr 

Christian Troubé, Groupe Nutriset, +33 (0)6 86 58 76 38, ctroube@odet-team.fr